Goal:

▪ Annual Report (digital)Booklet to present to clients ▪ Portray Aruban culture in the design

OT2 Input:

▪ Concept ▪ Design ▪ Copy Writing▪ Photography

AIB BANK NV wanted to be able to present their annual reports of 2011 – 2014 to their clients in a digital format. OT2 created a concept that would create a story line through time. Starting now with 2011 and 2012

2011: Landmarks of Aruba

Landmark
A landmark is an object or structure that helps you know where you are — in space, in time, in history. It is easy to see and recognize. It can be a building that was important in history or a very important event or achievement.

Annual Report 2012
Landmarks in this annual report symbolizes time. For 25 years

2012: Monuments of Aruba

Monument
A building or statue erected in memory of a person or event. Any building, megalith, etc. surviving from a past age, and regarded as of historical or archaeological importance.

Annual Report 2012
Monuments are very important, strong and standing through time telling us their stories and are a reminder to us all. 2012 was a tough year and to honor the hard work and perseverance of the company we chose to have the design in black in white. Pictures in B&W provide another perspective and will support the report in its overall message. The visual overview of the annual report will be based on the 2011 version.